Brand Design

Uni3 by Geely

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Uni3 by Geely is an open campus located in central Gothenburg, Sweden. It features office spaces, restaurants, co-working spaces, a design studio, a showroom and a hotel. Both the architecture and brand design are inspired by the five Chinese elements: earth, fire, wood, water and metal are each assigned to a specific colour. Accordingly, each building is also marked with a specific colour. The vibrant brand identity mixes and matches these colours, conceptually showing that the campus is all about openness and unexpected encounters. A balanced grid and a strong typography round off the design concept.

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