Brand Design

Uni3 by Geely

Uni3 by Geely is an open campus located in central Gothenburg, Sweden. It features office spaces, restaurants, co-working spaces, a design studio, a showroom and a hotel. Both the architecture and brand design are inspired by the five Chinese elements: earth, fire, wood, water and metal are each assigned to a specific colour. Accordingly, each building is also marked with a specific colour. The vibrant brand identity mixes and matches these colours, conceptually showing that the campus is all about openness and unexpected encounters. A balanced grid and a strong typography round off the design concept.

Red Dot

Credits

Client:

Geely Innovation Centre Management AB, Gothenburg, Sweden
Design:

Ojity, Gothenburg, Sweden
Project Team:

Ojity: Kristian Hallberg (Art Direction) Gudbjörn Valgeirsson (Art Direction) Viktor Ehrenberg (Creative Direction) Hannah Håkansson (Animation) Emelie Selberg (Editorial Work) Agnes Wicktor (Editorial Work)

The Dock: Damiano Beducci (Programming) Levinsound: David Levinsson (Music/Sound Design)

Conny Fridh (Film Direction)