UNMILK

The German food start-up UNMILK offers a vegan milk alternative based on oats and peas: the best of milk without milk. The naming and brand design break with the learned grid of perception: the logomark, rotated by 180 degrees and in capital letters, is bold and emphasises the brand’s unique selling proposition. The dripping “U” hints at the creamy consistency of the product. The fonts aim to further enhance the confidence behind the message, while the fresh brand colours bridge the gap between naturalness and consumer attention. Coloured waves and splashes lend the design a playful dynamic. The paper structure in the background represents the sustainability of the product.