Brand Design


Back Download

UPRIGHT POSITION is a branding project that seeks to encourage people to sit upright in everyday life. In a manual and an app, the drawn figure of a Taoist priest demonstrates how to improve sitting postures. Zombie-like figures, in contrast, visualise bad habits, such as sitting in the same position for a long time, crossing one’s legs or slouching. The concept takes an approach that is both entertaining and hands-on, as users fight the zombies with the help of stretching exercises and tracking functions. In addition, invisible ink effects on posters highlight the consequences caused by poor posture within the body.

Red Dot

Others interested too