Urban

Urban proposes a new sports culture that can be enjoyed anytime, anywhere. Responding to the growing popularity of off-course alternatives like screen golf, it reimagines city spaces as potential golf courses and allows players to explore urban environments while enjoying the sport. Players no longer need to go to traditional golf courses and can instead rediscover their surroundings through play. It also addresses accessibility issues while aligning with Gen Z’s environmental awareness. The product consists of three components: Club, Tee, and View. The Club captures swings using a 360-degree top camera and two 180-degree wide-angle side cameras, one of which can be detached as a 180-degree bodycam, enabling the recording of movement following the swing. The Tee features hidden lights to guide ball positioning. It also magnetically attaches to the bottom of the Club, eliminating the need to remove it repeatedly during play. The View is an MR glass equipped with an AI camera that tracks the ball's trajectory. A rear camera allows users to follow the ball's path, and if it moves out of sight in the city, AI synthesises image data, such as road views and photos, to generate a video. Red Dot Award: Design Concept | Red Dot: Next Gen Award | Concept | Sports and Fitness Equipment