Corporate Design Relaunch

UTB

With over 10 years of experience, Urban Taste & Beyond (UTB) is one of the leading coffee manufacturers in Korea. As part of a relaunch, a new visual identity was created to capture the core values of the company, using a flexible design and dynamic comprehensive branding. As a key visual, the first letter of the word mark showcases an abstract smiling face. The expression of a contemporary vision has been symbolically incorporated into the design to convey a modern image, and yet loosely coupled with elements of authenticity and tradition to help the brand stand out.

Red Dot

Credits

Client:

UTB, Seoul, South Korea
Design:

eyeteeth design Seoul, South Korea Wallstreetdocs London, United Kingdom Covenant, Seoul, South Korea
Project Team:

Yunyoung Lee (Art Direction)

Dongho Kim (Art Direction)

Naehee Kim (Art Direction)