Brand Design


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Vo! is a new brand of organic products marketed in Ukraine, where according to recent studies, consumers lack trust in their organic industry. The development of the brand name and design pursued the objective of conveying a positive image that stands out from the competition. The brand name means “thumbs up” in Ukrainian and therefore attracts a lot of attention as a word mark. Inspired by the company’s claim to support sustainability on planet Earth, the key visuals, including the mascot of a chicken named Ko-Ko-Vo, feature creative illustrations of space objects.

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