Red Dot Design Award
Poster Illustration

what a b what a b what a beauty

what a b what a b  what a beauty | Red Dot Design Award

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This four-part poster series interprets a Dadaist poem, which plays with letters, rhythms and meanings by transferring the poetry into depictions of the creative work of a designer. The poster motifs entitled “see”, “think”, “feel” and “innovate” reflect the core tasks of visual design. The content is brought to the fore through a minimalist style and symbolic imagery. In line with the appreciation of design tasks, the works feature a high level of workmanship: the posters are printed in 1/0 colour dry offset on lightweight paper and presented in a cardboard sleeve with letterpress.

Red Dot Design Award

  • Design:
    beierarbeit GmbH, Bielefeld
  • Illustration:
    Prof. Heinz Beier, Christoph Beier
  • Client:
    beierarbeit GmbH, Bielefeld
  • Graphic Design:
    Christoph Beier