This packaging is an elegant and innovative reinterpretation of the classic Bordeaux bottle. The rigid paper structure surrounding the glossy black pouch defines its sophisticated shape and guarantees that it can stand upright on its own. The geographical origin of the grape is indicated by the use of blind embossing and UV varnish to reproduce the terracing of the vineyard. The almost concentric patterns recall the rows of vines growing on softly undulating slopes. The illustration even uses the specific shape of the local vine leaf, which is characteristic of this wineproducing area.