Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Visual Identity

W’Law

This puristic corporate design was developed for a Swiss law firm. Its partners, Weber and Wicki, present themselves with the unconventional name W’Law. The telling logo embodies a stunningly simple solution: the name has been reduced to a catchy typographic sign. It stands for integrating tailor-made solutions into traditional juristic work within a young company. Realised in monochrome dark blue, the logo possesses an appeal that is equally elegant and unobtrusive.

Red Dot

Credits

Client:

W’Law Weber Wicki Partners Ltd., Zürich
Design:

Gottschalk+Ash Int’l, Zürich
creative direction:

Fritz Gottschalk
art direction:

Sascha Lötscher
graphic design:

Irmi Wachendorff

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