Brand Design Relaunch


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The relaunch of WÜSTHOF rediscovers the original qualities of their more than 100 years old symbol and establishes a new flexible brand identity system. By removing the decorative elements, the original raw strength of the trident is emphasised, while the word mark is given a contemporary and at the same time elegantly restrained historical look. The new brand design meets the requirements of a wide range of applications. As a distinctive element of the brand identity, the red “cut” represents the movement of kitchen knives. A format-agnostic and channel-agnostic system of typography ratios ensures consistent communication across all channels.

Red Dot

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