Brand Image Design

Wufang Architectural Design Firm

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Based on the original spirit of architectural design, this brand design concept for a Shanghai-based architectural office advocates the core idea of “boundless” design, as is also hinted at in the name Wufang – a term that is derived from Buddhist philosophy and means freedom and infinity. The logo consists of two parts. The lower part represents the hidden foundation of architecture and as such suggests unlimited growth, while the upper part depicts an architectural framework growing upwards and forming the traditional Chinese character for “wu” in reference to the architectural design industry.

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