Brand Design Relaunch


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The technology company Zaptec has undergone major transformations since its establishment in 2012. Therefore, it was time to launch a new visual profile in 2020, to position the company internationally as a forward-thinking brand in the field of electric car charging. The new brand name Zaptec Go also conveys innovation. The brand design focuses on the freedom that comes from charging one’s car at home. The company’s Norwegian roots are reflected in the colour palette, while the image style inspires a greener everyday life. The Z sign is reminiscent of lightning as a symbol for energy, which is also expressed in the slogan “Zaptec powers adventure”.

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