The design of the package for the high-quality Zhuomei Tea is inspired by the fragile beauty of the well-known deer culture of China. As deer have a mild personality and symbolise fortune and modesty, the packaging aims to convey these notions through its design appearance. The product thus integrates both ancient charm and modern aesthetics, while highlighting the compatibility between the inner and the outer spheres.
Credits
Client:
Zhuoyue (Beijing) Agricultural Technology Co., Ltd., Beijing, China
Design:
Beijing Xiling Art Design Co., Ltd., Beijing, China
