
Client: TOKYO DOME CORPORATION, Tokyo, Japan
Statement by the Jury
Zibra’s brand identity is particularly convincing because it is computer-generated and thus expresses and conveys exactly what the day-to-day business of this IT company is all about. Oriented towards the client’s competencies, this is generative design at its best. The synthesis process gives the logo a constantly changing appearance that nevertheless remains clearly identifiable at all times, also because the black-and-white look creates a direct link to the name.