Interview with Accenture Song
Accenture Song
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Accenture Song
Transformation through creative intelligence
Accenture Song is the creative transformation arm of the international consulting firm Accenture and was founded in 2022 as a successor to Accenture Interactive. At ten international locations, Accenture Song supports companies in developing new business models, designing holistic customer experiences and implementing state-of-the-art platforms. Creativity, technology and data form the basis for successful applications that range from product and experience design to campaigns, marketing and content creation.
About Accenture Song
Let there be change.
Accenture Motto
Awarded projects 2025
Noli
Noli provides clarity for beauty consumers by presenting product information in a comprehensible and trustworthy manner. The brand promotes informed decisions and facilitates access to relevant content information.
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Immersive Product Configurator
The immersive configurator for the Land Rover Defender achieves a level of realism that makes the digital twin virtually indistinguishable from the physical vehicle. Having the interface located in the palm of the user’s hand literally brings the product experience to life.
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Noli
Noli transforms online beauty shopping from overwhelming to intuitive by using AI-driven ratings to deliver personalised product recommendations. The platform combines scientific transparency with a calm, confidence-building user experience.
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Immersive Product Configurator
The immersive product configurator for the Land Rover Defender generates a virtual, photorealistic Defender in original size that blends seamlessly into the physical environment. The vehicle can be customised with an intuitive body-based interface that is worn on the hand.
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