Accenture Song

Design for connected brand worlds

Accenture Song is the creative transformation arm of the international consulting firm Accenture and was founded in 2022 as a successor to Accenture Interactive. At ten international locations, Accenture Song supports companies in developing new business models, designing holistic customer experiences and implementing state-of-the-art platforms. Creativity, technology and data form the basis for successful applications that range from product and experience design to campaigns, marketing and content creation.

About Accenture Song

Openness, optimism and enthusiasm for change form the basis of our work. Because new things only emerge where they are welcome. This applies to people and ideas as well as to technologies.

Thomas Knüwer, Chief Creative Officer, Accenture Song ASG

Awarded in

Awarded projects 2025

GhostNetZero

GhostNetZero is an AI-powered platform for detecting and recovering ghost nets in the sea. The accessible, gaming-inspired look of the brand design, along with the logo in particular, reflects the initiative’s motivating and multi-user concept.

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ALDI Nord x Alexander Marcus – Patata

This social media campaign for ALDI Nord gives the 17-year-old YouTube hit “Papaya” a second life in the slightly modified form of “Patata” – promoting the discounter’s fresh produce range to the younger generation. They experience it as a nostalgic journey back to the early days of YouTube and to shopping trips at ALDI with their parents.

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Interview with Accenture Song Germany

Accenture Song is Accenture’s creative digital agency. It brings together expertise from a wide range of fields to support brands and organisations in the development of outstanding digital experiences. Accenture Song teamed up with the WWF to create GhostNetZero, an AI-supported multi-user platform for the recovery of ghost…

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