Social Media Campaign

ALDI Nord x Alexander Marcus – Patata

This social media campaign for ALDI Nord gives the 17-year-old YouTube hit “Papaya” a second life in the slightly modified form of “Patata” – promoting the discounter’s fresh produce range to the younger generation. They experience it as a nostalgic journey back to the early days of YouTube and to shopping trips at ALDI with their parents.

Red Dot