Elastique. GmbH

Multiple Perspectives

With offices in Cologne, Berlin and Munich, Elastique. unites a feel for complex topics, a high affinity for technology, and an interdisciplinary way of working with a boundless curiosity for everything that lies beyond supposed boundaries. “We have dedicated ourselves to staging brands and their innovations. We are fascinated by telling topics in new ways and creating unseen images in the process,” say the creatives. The constant change of perspective is just as important to them as the realisation of works with character. This applies to customised implementations for renowned clients as well as to independent projects, which are pursued with the same meticulousness and perfection. “Mirror Me” is another impressive masterpiece in their portfolio. Agency founder and creative director Andreas Schimmelpfennig initiated this kinetic installation, which offers visitors a fascinating experience and allows them to become a part of it at the same time. Two cobots move mirrored surfaces, creating endless visual echoes of perception. With four movement sequences and matching soundscapes, “Mirror Me” becomes a hyper-charged echo chamber of the self. At the visitors' request, this experience could be automatically recorded in a video and immediately shared by them on their own social media channels. This completes the installation and continues the endless spiral of self-centredness.

Red Dot about Elastique. GmbH

I wanted to use this phenomenon to create a production that acts like an echo chamber of the self – a thorough elevation of ourselves. Neither critical nor in favour of it, but from an observational perspective.

Andreas Schimmelpfennig

Facts and figures

45

Employees as of 2024

34

Distinctions in the Red Dot Award

2005

Year of foundation

Awarded in

Awarded projects 2024

Mirror Me

Mirror Me is a radical self-portrait. Two cobots move mirrors in a kinetic installation, creating endless visual “echoes” of the viewer. The design of the installation and the option to download a video of the experience 20 seconds later make it almost impossible not to share the moment.

Visit project

BRABUS Signature Night 2023 – The First-Ever Immersive Car Fashion Show

For the BRABUS Signature Night 2023, customised super sports cars were integrated into a runway show. The stage and sound design, visuals and light show created a new way of showcasing cars in an immersive atmosphere. The highlight of the show was the unveiling of a dress that had been handcrafted from the leather of a Mercedes-Maybach S 680.

Visit project