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With “The ad that should have been”, Jung von Matt awakens a legendary vision from its long slumber: with a perfect retro look, the campaign tells the story of the Pony Coupe concept car, which Hyundai had its former designer rebuild in 2023. An advert for a car that was never available and remains a futuristic dream to this day is transformed into a graphic journey back in time to the 1970s.
Red Dot about Jung von Matt
What began as a one-page advert quickly evolved into a deep dive into the golden age of automotive advertising. The aesthetic of retro car advertising, which is still popular today, was the creative hook.
Sarah Buggle, João Peixoto, Harvey Wilks
The film addresses scepticism about self-driving cars by showing how a Hyundai IONIQ 5 robotaxi passes a driving test. The frame story tells of a young blind woman who benefits from the autonomous vehicle, adding an emotional dimension.
In this 60-second film, Hyundai celebrates the dramatic 130-year history of women’s football, showing how far the sport has come and how far it still has to go. The film highlights several key moments from women’s football through the experiences of a young protagonist who is passionate about the game.
The young protagonist of this 60-second film, which highlights several key moments from 130 years of women’s football, is passionate about the game. The film was part of a social media campaign with which Hyundai celebrated and underlined its commitment to women’s football.
Hyundai is striving to gain people’s trust in preparation for the launch of its autonomous driving technology. In this film, the technology takes a driving test for humans, and the robotaxi passes with flying colours, demonstrating its reliability and safety.
This print advert, designed in a retro 1970s style, tells the story of the Pony Coupé, the brand’s concept car that became legendary through the film “Back to the Future”. The aim was to honour Hyundai’s heritage and demonstrate to a new generation that forward-looking design has always been part of the company’s DNA.
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