KMS TEAM

Courage to think differently

KMS TEAM is one of Germany’s largest owner-operated strategy and design agencies and can look back on more than 40 years of experience in the market. In an era of digital transformation, the company stands for pioneering brand leadership that accurately communicates the positioning and values. Interdisciplinary teams from strategy, design, digital and management develop intelligent solutions and have the courage to think outside the box. This turns brands into active tools for strategic business leadership and ensures that organisations and companies are future-ready.

About KMS TEAM

We believe in the power of collaboration. We combine strategic and creative knowledge to create pioneering solutions. Together with our clients, we achieve results that inspire and make a difference. This is how we unlock the full potential of companies.

Simon Betsch, Managing Partner KMS TEAM

Awarded in

Awarded projects 2025

Has osma lost its mind – or just gained a bird?

The strategic realignment of the elevator company OSMA is expressed through a distinctive visual identity that also conveys a compelling narrative. A stylised stork, symbolising the “top resident”, was introduced as a new trademark and served as the inspiration for a custom corporate typeface.

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Layher – A Typeface That Builds

At the heart of Layher’s corporate design is a new corporate font. It symbolically reflects the function of the products and, like scaffolding, supports all media formats. KMS TEAM thus brought tradition into the modern age and sharpened the brand for the future.

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Interview with Team Layher

The ability to reconcile the seemingly contradictory is the hallmark of the Munich-based strategy and design agency KMS TEAM. Here, brands are made future-proof without compromising their core foundations. Tradition is transferred to the modern age, often revealing hidden values. For the scaffolding manufacturer Layher, this was…

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