NYGDESIGN

Fresh ideas

NYGDESIGN was founded in Shenzhen in 2016 and ranks among the creative pioneers of the Greater Bay Area. Under the motto “BE FRESH”, the multidisciplinary team creates innovative brand experiences – from branding and spatial design to content marketing and cultural merchandising. With projects for McDonald’s China, Cathay Pacific and the Shenzhen Symphony Orchestra, NYGDESIGN combines strategy with emotion and local aesthetics with a contemporary expression to give brands their unmistakable positioning.

About NYGDESIGN

Our unique freshness formula ensures creativity that is always one step ahead, empowering brands with vitality and lasting connections.

Molin Li

Awarded in

Spatial & Retail Design

Awarded projects 2025

Cathay Pacific SkyCraft Revival Project

Developed in collaboration with Cathay Pacific, the SkyCraft Revival Project transforms decommissioned aircraft trolleys into mobile workstations of various kinds – from DJ booths to cocktail bars – making them emblems of sustainability and innovative design. Trolleys take on a new life as public installations while simultaneously epitomising circular design.

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