Samsung Card

Holistic thinking, user-centred design

Samsung Card prioritises user-centric innovation and a brand-defining design approach. At the same time, the internal Brand Experience Team aims to continuously improve user experiences while also safeguarding the brand values. Design should be tangible before it is visible and convey trust, responsibility and reliability in every single detail. With this holistic approach, the Samsung Card choreographs interactions with the brand across all touchpoints. Its sustainable design solutions set new standards.

About Samsung Card

We believe that design should be felt before it is seen – delivering trust, values and lasting responsibility through every detail.

Samsung Card Design Team

Awarded in

Packaging Design

Awarded projects 2025

From Waste to Worth – Upcycled Credit Card Packaging

This recycling solution was developed on the basis of outdated service manuals, giving them a new lease on life as credit card packaging. Produced without foil, glue or printing ink, the irregular colouring lends this packaging a special charm.

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Interview with Samsung Card

The credo of Samsung Card’s Brand Experience (BX) team is simple: continuously improve the user experience while preserving the values of a brand. When developing the new credit card packaging, the designers also had the group’s ambitious sustainability goals in mind. They succeeded in creating a charming circular solution that…

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