Red Dot Award: Brands & Communication Design

Red Dot Jury

The Red Dot Jury is made up of 24 international experts


Evaluation process

The communication works and brands are examined by the international jury in a process lasting several days. Each entry is examined individually and judged on its design and creative achievement.

Assessment criteria

Various criteria play a role in the evaluation and provide a framework for the assessment.

In the "Brands" sectionIn the "Communication Design" section
  • Idea: vision and brand values
  • Idea: originality and creativity
  • Form: design and brand communication
  • Form: design quality and innovation
  • Impact: brand identity and differentiation
  • Impact: comprehensibility and emotional significance