Interview with Haruki Miwa
Nikon Corporation
Red Dot: What exactly makes your award-winning product, the precision rotary tool Fanttik F2 Master, user-friendly?
While ensuring performance, we create emotional resonance with DIY users through visual, tactile and auditory experiences. High-quality aesthetic design and neat storage reshape the image of these DIY tools. The pop-up magnetic storage and 360-degree rotating bracket turn every use into a ritual. Seamless integration of the operating button offers smooth gear switching and effectively solves the problem of dust blockage. Intuitive operation and low noise levels eliminate the concerns of novices in particular.
What role does the quality of seduction play in the design of such a tool kit?
I hope the Fanttik F2 Master delivers a user experience that charms at first glance and endures over long-term use. It unites functionality and emotion, practical value and desire-driven appeal. In an age of short attention spans, it’s not just a tool that has a market edge; it also drives innovation, reshaping definitions of quality – from “useful” to “coveted”.
What does it take to be successful as a designer today?
I see a designer’s growth towards success as a “continuous iteration of their self-system”. It’s an infinite game fuelled by passion. This doesn’t just require the accumulation of skills but a restructuring of cognitive patterns and thinking modes. Success demands continuous learning, embracing innovation, leveraging tools (not being replaced by them) and creating value in a way that maintains the balance between technology and humanity.
