Interview with Mark Elmore
Fisher & Paykel Appliances
Red Dot: What sparked the idea for Gemma?
The development aspiration was to design a cover grating that reliably drains off water, while simultaneously concealing the less-aesthetic drain channel. We wanted to create a product that wasn’t just technically functional, but that could be harmoniously integrated into a modern architectural setting as well.
How did you manage to harmonise function and form?
Right from the start we took the approach that form must not be subordinate to function and vice versa. The diamond-shaped lattice tread was designed to enable fast water drainage while maintaining an elegant appearance. Also, the geometry of the seemingly floating elements conveys lightness. At the same time, it was important for the frame to be hard-wearing, accessible and permanently weatherproof.
Did you discard any ideas?
Of course. During the development process we considered options with rounder shapes or narrower grids. Some of the designs were technically good but not visually appealing and vice versa. We arrived at the ultimate design after a lengthy process of rejecting, adapting and redesigning.
Did you test accessibility during development?
Yes, we produced and tested prototypes in the early stages of development, paying particular attention to accessibility for people with walking aids or wheelchairs. The practically flush, level surface has proven to be particularly suitable for narrow wheelchair tyres.
Do you find designing objects that we take for granted to be especially fulfilling?
Absolutely. These objects are often only perceived subconsciously; hence their design can be all the more challenging. The silent accolade for us is when a product simply works, looks good and fits in seamlessly and unobtrusively.
