Client: Fortuna Düsseldorf 1895 e.V., Düsseldorf, Germany
Brand Identity
40th SESC Best Films Festival
The 40th Festival Sesc Melhores Filmes is the oldest and largest film festival in São Paulo, Brazil, exhibiting a vast selection of films to a wider audience at affordable prices. The new visual identity portrays the immense number of movies exhibited and the event’s wide audience appeal through a seemingly infinite collection of piled movie stubs – one of the most popular icons from the film universe. The tickets create a flexible visual system that can be adapted across different formats, sizes and media according to the information communicated.
Credits
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Client:SESC, São Paulo
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Design:Casa Rex, São Paulo
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Creative Direction:Gustavo Piqueira
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Graphic Design:Gustavo Piqueira, Samia Jacintho, Danilo Helvadjian
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Assistant Designer:Marianne Meni, Daniel Mortara