Vehicle Launch Tour

Audi e-tron Launch Event

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To comply with social distancing measures, the Audi e-tron – a fully electric premium SUV – was promoted to Korean consumers in a three-month nationwide tour that allowed for smaller, more personal settings. In order to reflect the vehicle’s green properties, the presentations took place in environmentally friendly, reusable two-storey containers. Visitors were given the opportunity to create their own upcycled phone cases, thereby further exploring the topic of sustainability.

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