Red Dot Design Award
Brand Design

Bad Boy

Bad Boy | Red Dot Design Award

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Bad Boy is a specialist drinks retailer in Kyiv, Ukraine, who sell speciality alcohol from all over the world. In order to get the company known as a likeable business with a particularly large selection, an unusual brand design was created. The objective in designing the Bad Boy brand was to give it a distinctive personality. What is special about this brand is its surprising slogans with dry wit and its unpretentious approach to brand design. There’s just one guideline: Bad Boy is like a friend who speaks to the target group personally and motivates them to make a purchase.

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  • Client:
    Bad Boy, Kyiv, Ukraine
  • Design:, Kyiv, Ukraine
  • Creative Direction:
    Pavlo Vrzhesch Yegor Petrov
  • Art Direction:
    Myhailo Petrusiak
  • Graphic Design:
    Yevhen Velychev
  • Text:
    Serhii Vorvyhvost
  • Account Management:
    Zhenia Dvoretska
Bad Boy | Red Dot Design Award