Corporate Design Relaunch

Bechtle – Update required

The redesign of Bechtle AG’s corporate identity was centred on reflecting the company’s transformation. The familiar logo, a parallelogram tilted at a 19-degree angle, has been integrated into the new brand symbol and is also reflected in the new corporate typeface and custom illustrations.

Red Dot

Credits

Client:

Bechtle AG, Neckarsulm, Germany
Design:

Peter Schmidt Group, Hamburg, Germany
Project Team:

Peter Schmidt Group: Lukas Cottrell (Chief Executive Officer) Ulrich Aldinger (Creative Director) David Driscoll (Design Director) David Gottschalk (Senior Project Manager) Michaela Jausen (Strategist) Felix Koch (Senior Designer) Jannika Sommer (Designer) Stephan Hülsen (Motion Designer)