Brand Design

Beijing Qincheng Stilt-walking Spring Festival Activities

For the 2024 Spring Festival, the culture of stilt walking in Beijing was presented in a modern way: with intuitive visual forms that integrate cultural elements such as history, techniques and costumes.

Red Dot

Credits

University:

Beijing University of Agriculture, Beijing, China
Design:

Beijing University of Agriculture, Beijing, China
Project Team:

Beijing University of Agriculture: Prof. Mao Yang (Art Direction) Prof. Xiaona Ren (Project Management) Jiarui Wang (Graphic Design)