Sound Design

BMW Sound Logo

The BMW sound logo was developed with the aim of creating an acoustic business card for the brand. It is characterised by a catchy melody, which has strong recognition value thanks to an innovative mix of sounds. Acoustic elements are played forwards and backwards in a way that symbolises flexible mobility. The melody is introduced by rising, resonant sound and underscored by two distinctive bass tones that form the logo’s melodic and rhythmic basis.

Red Dot

Credits

Client:

BMW Group, Munich
Design:

Hastings media music, Hamburg
creative direction:

Olaf Weitzl, Thomas Burhorn
strategic planning:

Joachim H. Blickhäuser, Konstantin Lauber, Paul Steiner
project management:

Paul Steiner, Thomas Burhorn
music/sound design:

Thomas Kisser
post-production:

Jan Finck, Oscar Meixner

http://www.mediamusic.de

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