Brand Identity, Logo Design

Cortina Skiworld

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CEIF is a consortium that manages all of the ski lifts connecting four well-known ski resorts in Italy: Cortina d’Ampezzo, Auronzo, Misurina and San Vito di Cadore. For the 2021 World Ski Championships, CEIF decided to renew its image through a complete rebranding. In this context, the brand Cortina Skiworld was created to echo the region’s magnitude and international recognition. The developed brand design is comprehensive and diverse, encompassing everything from a new name and brand mark to the entire communication system with both physical and digital touchpoints.

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