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Integrated Campaign

DAOL Digital Bank Fi – MONEY PERFUME

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The Money Perfume campaign attracted attention for its innovative approach of translating the concept of wealth into a special fragrance. Extensive media coverage and posts on social networks helped raise awareness for the brand and give it a young and innovative image.

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Credits
  • Client:
    DAOL Savings Bank, Seoul, South Korea
  • Design:
    INNOCEAN, Seoul, South Korea THE SQUAD, Seoul, South Korea
  • Project Team:
    INNOCEAN: Jung A Kim (Head of Advertising) Geum Byul Bae (Creative Direction) Tae Hwan Lee (Creative Direction) Cho A Kim (Art Direction) Wi Seo Kwon (Art Direction) Soo Hyeon Son (Copywriter) Un Seon Park (Copywriter) Seon Jeong Min (Account Director) Yoon Soo Park (Account Management) Yoon Kyung Lee (Account Management) Sang Woo Kim (Account Management) Hye Rim Byun (Account Management)
DAOL Digital Bank Fi – MONEY PERFUME
DAOL Digital Bank Fi – MONEY PERFUME
DAOL Digital Bank Fi – MONEY PERFUME
DAOL Digital Bank Fi – MONEY PERFUME

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