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Brand Promotion

Deity Procession Festival

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The design of the advertising material for the Deity Procession Festival translates Taiwan’s lively temple-procession culture into a distinctive, contemporary visual language. The combination of cultural heritage and modern graphics results in a memorable brand identity that visually reinterprets traditional rituals, appeals to younger target audiences and strengthens cultural identity.

Red Dot

Credits
  • University:
    China University of Technology, Taipei City, Taiwan
  • Design:
    China University of Technology, Taipei City, Taiwan
  • Project Team:
    China University of Technology: Li-Ying Wang Bao-Huei Chen Chun-Ning Chu Yu-Xuan Chueh
  • Supervising Professor:
    Prof. Sheng-Chuan Chang Prof. Dr. Chien-Hsun Chen
Deity Procession Festival
Deity Procession Festival
Deity Procession Festival
Deity Procession Festival
Deity Procession Festival

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