Brand Promotion

Distil Your World London_The Macallan

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“Distil Your World London” is a limited luxury edition of The Macallan single malt whisky. To promote the brand, this project tells the story of the Roca brothers’ London journey, together with Steven Bremner, The Macallan whisky maker. The challenge for the three 3-star chefs and the whisky maker was to discover the essence of the metropolis, uncovering the flavours, people and culture and capturing it in a single malt whisky. This is the second edition, whose creation was also broadcast in a documentary series launched on Amazon Prime Video. Furthermore, the edition comes with a book featuring appealing imagery. The brand colour white is elegantly accentuated with red, chosen as inspiration of the London Victorian bricks.

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