Brand Design

TK Elevator (TKE)

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In 2020, the industrial group thyssenkrupp sold its elevator and escalator business. The company TK Elevator is now independent and operates in over 100 countries with numerous sales and service locations. The challenge was to develop a design language for their new global brand TKE to make it stand out from the strong competition. The new brand design aims to appear daring, energetic and meaningful. These principles come together in a holistic branding that embodies a sense of movement and dialogue. The result is a modular design system that intuitively guides the viewer through the brand experience.

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