Brand Design


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The Siamese fighting fish, commonly known as Betta, is the focus of this branding. The vibrant colours and the elegant shape of the fish mark a sumptuous visual appearance. In contrast, the logo is kept simple: with four circles, it alludes to the round openings of four fish bowls, complemented by a diamond shape between the circles. Together, the geometric elements form a harmonious whole. The brand’s numerous applications include books, magazines and posters as well as fashion clips, makeup suggestions and cosmetics, all of which invite viewers to a feast for the eyes.

Red Dot

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