Ling Tung University
Brand Design
DOU YAN GALLERY
The Siamese fighting fish, commonly known as Betta, is the focus of this branding. The vibrant colours and the elegant shape of the fish mark a sumptuous visual appearance. In contrast, the logo is kept simple: with four circles, it alludes to the round openings of four fish bowls, complemented by a diamond shape between the circles. Together, the geometric elements form a harmonious whole. The brand’s numerous applications include books, magazines and posters as well as fashion clips, makeup suggestions and cosmetics, all of which invite viewers to a feast for the eyes.
Credits
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University:Ling Tung University, Taichung, Taiwan
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Supervising Professor:Chung-Yuan Kuo
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Design:Man-Zhu Ye, Pei-Rong Wu, Hsueh-Fu Tsai, Heng-Ze Lin, Ling Tung University
