Corporate Design Relaunch

Explore More – Škoda Brand

The Škoda Strategy 2030 approach, which included a complete redesign, introduced a renewed corporate identity and an updated design language. A flexible new word mark, two shades of green and deeper human links in the visual language transformed Škoda's brand identity.

Red Dot

Credits

Client:

Škoda Auto a.s., Mladá Boleslav, Czech Republic
Design:

Strichpunkt GmbH, Stuttgart, Germany
Project Team:

Strichpunkt Design: David Steingrueber (Creative Direction) Inken Barz (Art Direction) Luzie Bayreuther (Art Direction) Thomas Dirfard (Project Management) Alena Scholz (Project Management) Peter Matz (Customer Advisory Service) Tobias Nusser (Creative Direction)

Škoda Auto a.s.: Veronika Ziegaus (Head of Global Marketing) Meredith Kelly (Head of Marketing Communication) Petra Mackeová (CI Strategy Coordinator/CD Strategy Coordinator) Martin Pavlik (CI Strategy/CD Strategy) Lukas Shon (Brand Strategy & Communication Coordinator)

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