Brand Design

Fortuna Düsseldorf 1895

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The goal of the relaunch was not a new concept for the football club but an appropriate, well-thought-out and sustainable extension of the association’s profile and of its communication media. The focus lies on strengthening the newly acquired brand values: tradition, hometown, community and respect. The new brand design of Fortuna Düsseldorf is characterised particularly by the development of the exclusive corporate typeface “Fortuna Sans”, which was created based on the well-known logo of the club. Alongside the club colours of red and white, it is the essential design element, which conveys the philosophy and history of the club.

Red Dot

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