In order to transform a traditional German wine estate into a characteristic and timeless brand, a new brand design was created to express the high quality standards of the products. The striking shutters of Schaubeck Castle, the family manor from 1272, were the inspiration for the redesign of all bottle labels of the famous Graf Adelmann wine estate. The resulting black and white pattern is the stylish key visual for the entire collection. It is completed by minimalistic typography, the hot foil embossed coat of arms featuring the historic lion, and the sensitively adapted logotype of the winemakers. The reduced and distinctive brand design is used on everything, from the labels, the packaging and the website to the Count’s old S-Class Mercedes.