Brand Design

Gwangju National Museum

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Gwangju National Museum in South Korea is a complex cultural space that introduces visitors to the history of the venue as a centre for Asian ceramic culture. The visual identity is expressed through the initial letter of the museum’s name, combined with a motif based on the museum’s most representative cultural assets. Depicting the changes in the shape of the sun and moon over time, the logo aims to convey the image of a museum that is constantly changing and evolving. Inspired by the saying that time passes like flowing water, ripples are featured to accentuate the dynamic character of the elegant brand design.

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