Corporate Design Relaunch

Henkel x MetaDesign – Reimagining a Brand Icon

Red Dot

Credits

Client:

Henkel AG & Co. KGaA, Düsseldorf, Germany
Design:

Henkel AG & Co. KGaA., Düsseldorf, Germany MetaDesign GmbH, Düsseldorf, Germany
Project Team:

Henkel AG & Co. KGaA: Rabea Laakmann (Head of Corporate Branding & Communications Strategy) Lisa Lind (Corporate Communications Manager) Lisa-Maria Gruß (Corporate Communications Manager) Vivienne Schinz (Corporate Brand & Design Manager) Sabine Betz (Corporate Design Manager) Carsten Tilger (Head of Corporate Communications & Public Affairs/SVP)

MetaDesign GmbH: Diana Brix (Managing Director) Arne Schmidt (Creative Director) Mona Matejic (Senior Designer) Patrick Verhamme (Senior Designer) Dr. Marcel Coulon (Client Director) Andreas Fachner (Director Innovation & Brand Strategy)