Client: Philharmoniker Hamburg
Hyundai Sound Branding
Statement by the Jury
What is truly special and extraordinary about the new sound branding for Hyundai is that it translates the brand into different sound levels and layers matching the respective application. Yet it always ensures recognisability, is innovative in musical terms and pushes the boundaries of generic sound logos by stepping out of that “super nice area” to create something novel and highly attention-grabbing. That’s outstanding!
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Client:Hyundai Motor Company, Seoul, South Korea
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Design:why do birds GmbH, Berlin, Germany
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Project Management:Brian Byungwook Yoon, Hyundai Motor Company, Jennifer Stinglwagner, why do birds GmbH
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Motion Design:Jan Marius Bansche, why do birds GmbH
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Music/Sound Design:Johannes Lehniger, Holger Schuhmann, why do birds GmbH
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Sound Direction:Leopold Hoepner, why do birds GmbH
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Managing Director:Alexander Wodrich, why do birds GmbH