Film & TV Commercial Sound

I’m lovin’ it 2.0

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With the claim “I’m lovin’ it”, this television commercial for the 60th anniversary of McDonald’s aims to convey a forever young lifestyle. The restaurant is staged as a place where anything is possible and everybody can be as they please. This idea is expressed through scenes featuring a cowboy on horseback, a fighting couple or a group bursting into the restaurant. The versatility expressed in these energy-driven, punchy scenes is impressively backed up with specially composed beats from the electronic musician Boris Blank.

Red Dot

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