Internal Branding

JDD Coin & JDD Store

This internal branding project aims to improve communication within the workforce and strengthen bonds with the company. Central to this are the JDD coins, which employees receive for participating in corporate events or are given as gifts by co-workers. They can be used to buy branded goods at the JDD store in the entrance hall of the company, which thereby becomes a lively place of exchange. Stylish and beautifully executed, the geometric coins also convey core company values.

Red Dot

Credits

Client:

Japan Digital Design, Inc., Tokyo, Japan
Design:

Japan Digital Design, Inc., Tokyo, Japan
Project Team:

Takashi Asanuma (Designer) Fuyuko Fujita (Designer) Masanori Godai (Designer) Akinori Hisayuku (Designer)

Kensuke Kajita (Designer) Chika Noguchi (Designer) Chie Wakasa (Designer)