Brand Development

Kunterbult

Kunterbult is the innovative concept for a multimedia learning environment of a hospital for children and teenagers. Using humorously illustrated animals and entertaining stories, it provides information about diseases and professions in a hospital environment, thus reducing feelings of anxiety in children aged three and above as well as their parents. The heart of the cross-media concept is an interactive website which brings a closer look to different situations during the hospital’s daily routine. Different solutions like books, postcards, posters and offline games will encourage young visitors.

Red Dot