“Land of Hope” is a Danish charity that has fought to protect marginalised children in Nigeria since 2012 and has established a large children’s centre there. A new brand design was developed to give the organisation a strong, international identity. The interplay of the word mark “Land of Hope” with diverse symbols in cheerful colours attracts a high level of attention. A brand book tells fundamental stories of the organisation’s core values: humanity, empathy and strength. In addition, the message “United against Superstition” is also clearly communicated in online media.
Credits
Client:
Land of Hope, Aarhus, Denmark
Design:
Creuna Denmark A / S, Aarhus, Denmark
Project Team:
Sara Marie Alvad (Creative Direction)
Julie Renee Jensen (Art Direction)
Stine Skovgaard (Copywriting)