Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Identity Relaunch

Land of Hope

“Land of Hope” is a Danish charity that has fought to protect marginalised children in Nigeria since 2012 and has established a large children’s centre there. A new brand design was developed to give the organisation a strong, international identity. The interplay of the word mark “Land of Hope” with diverse symbols in cheerful colours attracts a high level of attention. A brand book tells fundamental stories of the organisation’s core values: humanity, empathy and strength. In addition, the message “United against Superstition” is also clearly communicated in online media.

Red Dot

Credits

Client:

Land of Hope, Aarhus, Denmark
Design:

Creuna Denmark A / S, Aarhus, Denmark
Project Team:

Sara Marie Alvad (Creative Direction) Julie Renee Jensen (Art Direction) Stine Skovgaard (Copywriting)

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