Brand Design

Longing for Freedom

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“Longing for Freedom” is the title of an exhibition which focuses on the self-image of designers. It is generally presumed that design students depend on their instructors to support them in their work. This dependency, however, can restrict creativity. Moreover, students in return are often reluctant to leave the comfort zone of the university. With the help of the three aspects of “finding a new way to breathe”, “thinking outside the box” and “pursuing uniqueness”, the exhibition illustrates the importance of advancement in order to master new challenges successfully.

Red Dot

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