Food Packaging

Maggi – Year of the Snake Limited Edition

To celebrate the Chinese Year of the Snake, Maggi launched a limited edition of its iconic liquid seasoning bottle in three designs. As a key visual, the label shows a snake, available in three different colours, while all other design elements underline the familiar brand image. The bottle, with an embossed logo, features a glued-on label in the familiar colouring. This move aims to position Maggi as top-of-mind brand for traditional Asian cooking and consequently grow market share.

Red Dot