Smartphone Sound System

MIUI Natural Dynamic Sound System

A sound experience that optimises mobile phone use was central to developing this sound system. The new sounds and sound effects for ringtones, notifications and alarms create a natural, yet user-friendly, sound world that can be integrated harmoniously into the everyday world (of work). Calls are automatically split into two categories. The respective ringtones inform the user whether a direct response is necessary. The sounds for text messages are inspired by nature and vary dynamically, making a welcome change from the usual acoustic signals.

Red Dot

Credits

Client:

Beijing Xiaomi Mobile Software Co., Ltd., Beijing, China
Design:

MIUI Design Team, Beijing Xiaomi Mobile Software Co., Ltd., Beijing, China
Music / Sound Design:

Zhang Hanyi, Ma Jinglu
Concept:

Jin Fan
Art Direction:

Chen Qiaozhuo
Graphic Design:

Lu Haixu
Animation:

Lu Zhenzhou